Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Provides a user base of around 300 million and to get set to rise further. So exactly why is this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple properly? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to the own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving along. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is commonly used daily, this is a loyal and highly active users list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking promoting on internet marketing. With high usage, there will be increased interest in advertising on a app. However, competition get ripe and businesses may have to find creative to help out compete their rivals in the visual involving social film.
How can you use it for Selling?
Of course, if you would to make use to market your company product, the other must consider how. Offer a visual platform consequently products are in general easier to market that services. But services aren’t impossible to promote on the app, finding exciting solutions to bring someone’s your service will catch the eye of the Instagram wearer.
Hashtags may also be used on buy instagram likes and having in on trends or perhaps starting unique is a sure way to engage an audience, in a similar strategy to Twitter. However, one must be careful to match the hashtag to the visual content you provide, so it isn’t as simple as conserve money that that technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for the mobile data, hungry market. Only new and fresh content will attract care.
Finally, Instagram stories would definitely be a great strategy to personally build relationships with your audience, lasting only 24 hours. Stories should be which keep customers updated daily on company is and reveal behind the scenes content to make the user feel as if they are part of this company.
Instagram can be used to push almost anything, with an artistic mind using a committed team, you can make quite the excitement around your brand!
With a young, educated audience using the app with their mobiles daily, one is only able predict sustained growth and loyalty from its users. Just about be increasing opportunity to use this app for business purposes and also the advice just for this writer is actually get all the while its spicy! It will only raise so get caught in the market before it gets a lot more crowded.